The team at LuxeFit brings more than just experience — they bring history, chemistry, and a proven track record of building boutique fitness businesses from the ground up.

Melinda Cassidy, Stephanie Carroll, and Anna Michau first crossed paths as part of the leadership team behind three of Singapore’s most successful F45 studios. Each played a key role in growing a loyal community, delivering high-performance experiences, and scaling operations in a fast-moving market.

Now, as the leadership team behind LuxeFit, they’re applying that same hands-on energy, operational excellence, and client-first mindset to VAURA’s expansion across Southeast Asia and the GCC.

With backgrounds spanning brand development, athletic programming, and business high-performance, this team has not only built studios — they’ve built culture and movements. Together, they’re shaping the future of reformer Pilates.

WHO WE ARE

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Anna Michau

Co-Founder, CEO

Anna seamlessly integrates innovation, movement, and education into her approach to wellness, making her a dynamic leader in the fitness industry. As the Master Franchisee of VAURA Pilates in Southeast Asia and the Gulf Cooperation Council (GCC), Anna continues to redefine fitness experiences across the region.

With a lifelong passion for fitness, Anna has dedicated herself to helping individuals achieve their wellness goals. After relocating from Australia to Singapore, she played a pivotal role in the growth of F45 Training, launching and managing three successful outlets. At F45 Holland Village, she was instrumental in transforming sedentary individuals into committed HIIT enthusiasts.

In 2019, Anna brought a fresh perspective to the fitness landscape by introducing VAURA Pilates to Singapore, pioneering the athletic reformer movement in the city. Unlike traditional Pilates studios, VAURA combines cutting-edge lights, sound, and low-impact workouts to deliver an energising and immersive fitness experience. Under Anna’s leadership, the brand has enjoyed rapid success, with two studios in Singapore, a growing community of active members, and an upcoming expansion into Dubai in early 2025.

Anna’s blend of entrepreneurial vision, leadership, and personal passion for movement has made her a respected figure in the wellness space, helping countless individuals transform their health and fitness journeys.

Stephanie Carroll

Co-Founder, Head of Athletics

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Stephanie brings a powerful combination of technical expertise, energy, and vision to her role as Head of Athletics at VAURA Pilates. With a background in elite sport and a deep-rooted passion for functional movement, Stephanie is the force behind VAURA’s athletic reformer programming — shaping both the in-class experience and the instructor team that delivers it.

Originally from Singapore, Stephanie has carved a name for herself in the region’s fitness scene through her signature high-energy coaching style and her ability to build strong, performance-driven communities. Prior to joining VAURA, she led group fitness teams at both boutique and global fitness brands, developing talent and raising the standard of movement across disciplines.

At VAURA, Stephanie plays a critical role in leading instructor education and refining class programming to ensure every session delivers on the brand’s promise: movement that’s immersive, intelligent, and results-driven. As VAURA expands across Southeast Asia and the GCC, Stephanie is at the forefront of onboarding and mentoring the next generation of reformer talent across the region.

Her ability to combine discipline with creativity — and precision with presence — makes her an essential part of the VAURA leadership team, and a driving force in the evolution of athletic reformer Pilates across the region.

MELINDA CASSIDY

Co-Founder, Head of Performance

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Melinda is a seasoned operator and strategic leader with a sharp eye for performance and people. As Head of Performance at VAURA Pilates, Melinda oversees the systems, structures, and studio experience that keep the business moving at scale — from team training to client retention and operational excellence.

With over nine years of experience as a multi-unit fitness business owner, Melinda successfully launched and ran three F45 studios in Singapore, building high-performing teams and deeply loyal member communities. Her ability to blend data-driven decision-making with a human-centred approach made her one of the most respected operators in the region.

At VAURA, Melinda’s focus is on elevating the client experience at every touchpoint — from front-of-house operations to performance tracking, feedback loops, and service delivery. She works closely with studio leaders and franchise partners to uphold the brand’s high standards across Southeast Asia and the GCC.

Melinda’s passion lies in building businesses that are not only operationally strong, but genuinely transformative for the people inside them. Her leadership is grounded, people-first, and relentlessly committed to progress — making her an integral force behind VAURA’s growth story.

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