about
LuxeFit is the master franchise partner powering the growth of VAURA Pilates across Southeast Asia and The Middle East.
We specialise in building premium boutique studios with purpose - combining operational excellence with sharp brand execution and community-first thinking. With a proven blueprint, on-ground leadership, and two successful studios already live in Singapore, we’re scaling the VAURA experience into global markets.
We’re currently seeking strategic franchise partners ready to be part of something bold. Whether you're an experienced operator or a new founder with vision, we offer the tools, support, and brand strength to help you build a studio that stands out, and scales.
get to know:
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Built by operators, shaped by experience.
LuxeFit was founded by a team with deep roots in boutique fitness. As former operators of high-performing studios in Singapore, we’ve lived the day-to-day realities of running premium fitness businesses—and we bring that insight into every franchise relationship. Our philosophy is simple: grow with purpose, execute with precision, and always protect the integrity of the brand. -
From concept to community, we build studios that last.
As master franchise partners, we offer hands-on, end-to-end support to help our partners succeed. That includes everything from site selection, studio design and launch strategy, to instructor onboarding, operational systems and marketing execution. Our approach is personal, collaborative, and always grounded in real-world operations—not theory. -
LuxeFit is headquartered in Singapore and Dubai, with active expansion across Southeast Asia and the GCC.
2022: VAURA Tanglin launches in Singapore
2023: Joo Chiat studio opens on the East Coast
2025: Flagship opens in Singapore’s CBD (August)
2025: Expansion into Dubai and Jakarta
Each location reflects strategic market demand, strong brand alignment, and the opportunity to deliver a premium VAURA experience to a new audience.
