LuxeFit Group is the master franchise partner for VAURA Pilates across Southeast Asia and the Middle East. We specialise in building, operating, and scaling premium boutique fitness studios in strategic global markets.

Unlike traditional franchise managers, LuxeFit was founded by experienced studio operators. Our team brings real-world insight into every aspect of boutique fitness - from team culture and community-building to operational systems and launch execution.

We currently operate in Singapore, with expansion underway in Dubai and Jakarta. LuxeFit is focused on high-growth, high-density urban markets across Southeast Asia and the GCC.

VAURA is a premium Reformer Pilates brand known for immersive class experiences, curated lighting and sound, and rhythm-led programming. LuxeFit is the exclusive growth partner for VAURA in Southeast Asia and the Middle East.

VAURA was founded in Sydney, Australia and has grown into a globally emerging boutique Pilates brand, with 8 studios currently open across Australia, Singapore and the US. The brand’s expansion continues in 2025, with new flagship locations launching in Singapore and Dubai. LuxeFit Group leads the brand’s growth across Southeast Asia and the Middle East as VAURA’s exclusive regional franchise partner.

Yes. LuxeFit is actively seeking strategic franchise partners to expand VAURA into select cities across Southeast Asia and the Middle East. We provide full support across site selection, training, operations, and brand integration.

LuxeFit was founded by a team of boutique fitness operators with nearly a decade of experience running high-performing studios. The leadership team brings deep regional expertise and a sharp understanding of what drives performance in wellness businesses.

Our support includes market strategy, site planning, instructor onboarding, pre-sale marketing, launch execution, and ongoing operational guidance. Franchisees benefit from our hands-on involvement and proven systems at every stage of growth.

We partner with individuals who are ready to lead—from experienced fitness operators to visionary founders. We value energy, consistency, and a strong commitment to brand experience and execution.

You can start the process by visiting our Invest page and submitting an enquiry. Our team will review your application and connect with you to explore territory opportunities.